30 qualified appointments within 2 months
CLIENT
CMO is a SaaS company that simplifies everyday finances to give small businesses more time to grow their company. CMO has created a 3 in 1 product which has online invoicing, online cash register and online electronic payment provider with full compliance.
CHALLENGES
CMO wanted to channel the entrepreneurs as a user and they wanted to expand their reseller network. After we connected on LinkedIn and explained our process they decided to work with us.
TARGET
Industries: Electronics’ retailer, E-commerce
SOLUTION
In order to increase sales quickly, CMO selected Foster Digital for its expertise in generating meaningful long-term leads and relationships with prospects and accomplished local businesses.
IMPLEMENTATION
To support and achieve CMO’s ambitious goals, Foster Digital developed and managed a specialized email nurturing campaign – on that leveraged unique buyer personas and profiles to cultivate qualified leads throughout the entire sales process. Pinpointing contact details of decision makers in such a defined sector was a formality for our experienced specialists. We were in constant touch with our client and have swiftly launched the campaign.
RESULTS
The emails we’ve sent during the campaign have yielded nearly 74% open rate. More than 15% of the recipients have answered our messages and 9% of them have responded positively to the opportunity of working with our client. The campaign results have met CMO’s expectations.
QUOTE
Foster Digital provided us quality leads from the beginning. I would highly recommend them.
Gábor Várkonyi
CEO at CMO24 Zrt.