The LinkedIn outreach campaign resulted in 312 new connections which led to 20 serious enquiries.
THE CLIENT
Ostimpex GmbH is a Germany based distributor of a unique air purifier device that provides significant protection against droplet infection.
THE CHALLENGE
Entering the market with a new product is never easy so Ostimpex GmbH struggled with one of the most common problems, finding a way to build relationships and reaching out to new potential customers.
THE TARGET
Industry: Electronics wholesale
THE SOLUTION
Ostimpex GmbH reached out to us by booking a 30 min free consultation. We showed them our processes, how we reach out to customers in a polite but persistent way. It turned out that LinkedIn would be the best funnel for acquiring new customers.
THE IMPLEMENTATION
Our team has created an ideal customer profile in order to deeply understand the product and position it properly on the market. As the second step we optimized their LinkedIn presence in order to clearly communicate the benefit and make the product much more attractive. As the last step we crafted hyper-personalized messages that resonate with Ostimpex’s potential buyers. Based on the ICP we identified the key decision makers on LinkedIn and started an outreach campaign composed of personalized primary messages and follow-ups as well.
THE RESULT
The LinkedIn campaign resulted in 312 new connections which led to 20 serious enquiries.
THE QUOTE
“It’s not easy to get quality leads, but Foster Digital managed to deliver them with above expectations.”
Zsolt Nagy
CEO at Ostimpex GmbH