We always start a new cooperation with the proper understanding of our client position in the market and the service/product at its core.  We developed a content form template to let our clients outline the most outstanding things about their industry and work, as well as choose the most appealing tone and style. This part of the research was necessary to set the client apart from the competition and figure out how to position them during our cooperation. 

We assigned a qualified Foster Digital  researcher to the task of exploring industries and companies to find a perfect fit according to the Simplexion ICP. This stage required working with hand-picked data and dipping it into various data pools.

Our dedicated account manager  kept overviewing the new campaign since the very beginning of its implementation. It allowed us to keep things under control and ensure that we delivered the best results while swiftly adapting to the changes. In the meanwhile, the Simplexion team was free to process new warm leads and take them to the appointment-setting stage.