More than 300 applications in a highly competitive market
CLIENT
Ewals Cargo Care is a family-owned company since 1906, that represents itself in 14 countries in 32 Locations. Today, Ewals Cargo Care creates unconventional logistics products for our customers and industry.
CHALLENGES
Leadership at Ewals Cargo Care Kft wanted to find a reliable source of driver applications and even increase the number of their fleet in the long term.
TARGET
Industry: Trucking Position: Truck Driver
SOLUTION
We introduced our recruitment solution that already proved itself in similar situations. After creating and A-B testing multiple Facebook ads we drove that traffic to a landing page where drivers could apply by answering multiple qualification questions.
IMPLEMENTATION
When we first met with Ewals Cargo Care in 2020, we wanted to fully understand how the company operates and how they can stand out of the crowd from a truck driver’s point of view during these very difficult times. After we gathered those points, we created a Facebook advertisement that is interesting and attractive enough to catch the drivers’ attention. Last but not least, we built a landing page to further engage them with all the benefits Ewals has to offer. Besides making the position appealing, we designed a questionnaire with the purpose of qualifying drivers. Creating certain questions that had to be answered before the application, we could make sure they are the perfect candidates.
RESULTS
The campaign has resulted in 381 applications since the beginning of our cooperation.
QUOTE
Foster Digital is continuously supporting us with drivers since we’ve started to work together. We could even increase the number of our truck fleet.
Peter Ambrozy
Operation manager at Ewals