Acquired the first customer within 2 months
CLIENT
Varioprinting is focusing on Technology-, and product development, providing inline envelope printing solutions. Their device called Ophrys Iricolor is a highly priced, easily installable inline with any envelope inserter machines and keeps pace with the fastest ones. Envelopes can be printed with any graphics on demand, and work changes are immediate.
CHALLENGES
The challenge that Varioprinting faced was reaching a very narrow group of companies utilizing printer technology. Establishing contact with decision makers at these organizations was the biggest barrier on the path to achieving a stable and foreseeable revenue boost.
TARGET
Industries: Printing, Marketing & Advertising
SOLUTION
The best way of reaching decision makers in this particular niche was LinkedIn. After brief consultations, Varioprinting has decided to work with us. Reaching new prospects was supposed to be facilitated by personalized messages including a short introduction of the product and its applications.
IMPLEMENTATION
Our team took great time to understand our client’s Ideal Customer Profile and the product itself at the start of our cooperation. That deep dive into their profile allowed us to create an optimized LinkedIn presence that would resonate with future clients. As the next step we did extensive research and scraped multiple B2B databases and online directories in order to create a handpicked list that contains decision makers who might be potential buyers. The last step was to create a personalized message sequence that slices through the air and resonates with the chosen audience. Thanks to our regular weekly meetings we were able to constantly AB test multiple variations and improve the campaign months to months.
RESULTS
The target which was perfectly suited to the company’s needs plus the strategy we’ve employed have proved to be key for the campaign. We’ve managed to deliver a lot of valuable leads, and Varioprinting acquired the first client within 2 months.
QUOTE
Foster Digital provided us quality leads from the beginning. I would highly recommend them.
Zoltan Szabó
CEO at Varioprinting