CLIENT
Founded in 2021, Safety Eye is an innovative development of AI-GTS, which can give us the ability to perceive dangers, emergencies on the roads before it’s too late. It’s looking for a pattern in our environment that could threaten us, it signals in real-time and tries to help with daily traffic with targeted messages.
CHALLENGES
As a startup company, it was a big challenge to introduce the product in the market and reach out to customers. AI-GTS was having trouble creating effective campaigns targeting different verticals.
TARGET
Industries: Logistics and trucking
SOLUTION
Following the Onboarding process, Foster Digital created outbound campaigns resulting in tangible sales-ready leads by crafting outreach strategies.
IMPLEMENTATION
Our team took time to study more about the product, understanding the company needs and their goals. Soon it turned out that cold emailing would be the perfect solution to AI-GTS. Targeting the right people using the Ideal Customer Profile made us sure that we contact people who are open-minded to their product.
RESULTS
Just in a month, AI-GTS closed their first deal that came from the new source of lead gen – cold emailing. They finally reached their ICP and started to close new deals every month.